theorganicindian

to take the organic food movement beyond its perceived niche of the elite,the health conscious and the environmentalists and make it  a mass movement. 
to help farmers switch back to organic methods of farming by generating demand 
and creating entrepreneurs across the country.
to make organic produce cheaper and accessible to all.
to turn existing advertising generated perceptions that eating junk is cool on its head. knowing whats good for you is cooler.
why? 
because 
we have all had enough of the pesticides, preservatives and carcinogenic chemicals in our food. 
its time we stopped treating our bodies like dustbins and started eating real food again.